Personal Information Collection Statement

We value your privacy and want to be transparent with why we collect your information

E-commerce Service Personal Information Collection Statement (PICS)

If you access or use this E-Comm Service or register to create an account (“User Account”) to use this E-Comm Service, then you are deemed to have agreed to this Personal Information Collection Statement.  This E-Comm Service is owned and operated by The Dairy Farm Company, Limited, the data user and an affiliate of DFI Retail Group Holdings Limited ("DFIHL"). You must be at least 18 years old to use this E-Comm Service.

 What do we collect?

It may be necessary for you to provide us with certain personal data in order for you to use our E-Comm Service. For example, we collect your personal data when you create a User Account, browse or make purchases through this E-Comm Service, and when you send us emails. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer.

 How do we use your information?

 We will use your personal information to:

1.         administer and maintain your User Account and provide customer support (e.g. update your account, verify your identity, create a single profile about you by combining your personal data already held by us, DFIHL or any affiliates of DFIHL (“DFI Retail Group”), providing you with a log-in ID for your User Account, maintaining, updating, administering and processing a record of your activities on this E-Comm Service, complete any transactions including processing or facilitating payments, send you updates about new features and benefits, and communicate with you);

2.         in accordance with Section 9 of the Privacy Policy, provide you with marketing and promotional materials if you choose to receive them, create personalized communications tailored to your interests and preferences, and provide you with the best possible customer experience;

3.         improve our operations through various means, such as the use of data analytics tools, research, surveys and feedback forms; this will enable us to enhance our services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans; and

4.         investigate or handle any incidents, claims or disputes, defend or bring any claims or actions, or comply with applicable law or any requests from any regulatory authority, court or government agency.

Who do we share your information with?

To fulfil any of the above purposes, we may share your personal data with our DFI Retail Group members, professional advisors, any DFI Retail Group members’ service providers, and regulatory authorities, courts and other governmental agencies.  The service providers process personal data on our behalf to help us administer and operate this E-Comm Service, conduct data analytics, aggregate and anonymise personal data, or carry out any of the above purposes. We may also share your personal data with any third party in connection with a merger, acquisition, consolidation, restructuring, sale of assets, financing or any similar scenarios.  However, we will not share your personal data with any third party for them to send you any direct marketing materials regarding their own products or services.

Your rights

You have the right to request access to and correction of your personal data held by us at any time, by sending an email to our Data Protection Officer at